They have overcome their big town phobia, English language barrier, and are confident of making it reasonably good in life with their new found language and vocational skills.
Getting over the rural background mindset is no ordinary feat. But then the two youngsters have achieved it with the training they have got. “We never thought of coming to Hyderabad for jobs as we are not familiar with urban life and are hardly familiar with English. But after our training in English and other employable skills, we have got a good job with Home Town, a retailer,” say Swamy and Praveen.
Both of them are from agricultural families and first generation learners who joined jobs. “The training included not only spoken English and business etiquette but also on dressing and interacting with prospective customers. We have also been taught how to project ourselves in the job market,” explained Praveen who, along with 13 other youths from the same district, is working with ‘Home Town,’ a city-based retailer firm.
They are confident that in six months they can support their families back home financially.
Till two months ago they were among the scores of educated unemployed youths in Warangal district.
They were selected by Employment Generation and Marketing Mission (EGMM) of the Commissionerate of Rural Development after a thorough screening and sent for specialised training.
The EGMM is a public-private partnership programme, which identifies unemployed youths, with the help of the SHGs and trains them in skills to make them employable.
On the demand side, the programme links up with private enterprises who need staff. These trained youth are sent to work there. EGMM has identified retail, healthcare, hospitality, security, IT and IT enabled services, construction and textiles as having potential to employ the trained manpower.
“For getting a job in these sectors we look for youths in the 18- 25 age group, who have passed SSC or Inter.Most of the youths whom we are picking up passed Class X or Intermediate. There are few graduates too. Our training programmes are tailormade to meet the demands of the job market. Of the 232 trained in the first batch, about 210 already got placements,” said Ch Anita, an English trainer in Warangal.
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